The Suvretta House: a 5-star resort with exclusive clientele
For more than 10 years we have conceived and designed the communications tools of this top hotel resort. The challenge was in finding ways to address suitably this high level clientele. This project was conducted as a partner of külling partner identity.
A tailor made brand experience program
The Suvretta House faces strong international competition from other Luxury
resorts. They all provide the same luxurious amenities and something different
and special had to be created.
The Suvretta House recently built luxury event halls which allows the hosting
of prestigeous conferences, concerts and events.
Stars and personalities like Monserrat Caballé, the late Ernst Beyeler or Bertrand Piccard were invited to give concerts and talks. These events gave unique opportunities for the guests to get to know these artist in person.
The event advertisement was placed in a strictly editorial environement of leading news papers like NZZ or FAZ.
Communications fitting to the target group
The Suvretta House could fall back on a very well maintained adress list of their target group. This made it so much easier to expand and refine the direct mail activities.
Posters in St. Moritz announcing events at the Suvretta House made it possible to reach an international public who had choosen St. Moritz as destination already and who might become potential guests for the hotel.
Very selected news paper advertisments completed the promotion. A professional animated road show was created for the acquisition of conventions.
Branding and naming for subbrands
Along with the extension of the convention area and the new spa several names and brands had to be created and designed. For example the spa is called "Suvretta Sports & Pleasure", the convention halls are called "Atrio, "Festivo" and "Capriccio" and the event program "Con Brio".
The Suvretta House was founded in 1912. Thanks to permanent renovation and extension the resort ranks among the international top class. Famous architects like Tilla Theus have been engaged. Suvretta House belongs to the sought after "Leading Hotels of the World".
