Products and services
Brand management is the core business of ABT Management: Creating and establishing new brands and brand names, rebranding, enhancement and maintenance of brands, optimizing of brand portfolios, analysis of brand image within the target groups and financial valuation of brands. ABT Management covers every need in brand management together with its partners. Legal aspects can be assumed as executive search for brand managers as well.
Brand management
Brand management
Creating and establishing brands, brand identities, names, brand design
Rebranding, brand enhancement
Brand portfolio strategy, brand architecture
Brand image analysis, brand power
Brand communications internal and to the outside
Brand experience programs
Naming - Claming
brand names, brand promises, claims
Brand project support
Analysis, opinion poll, workshops
Executive Search
search and assessements in the field of brand management
Learn more about the multitude of projects executed by ABT Management: Have a look at the project list or at the more detailled case studies.