Brand experience program: brands are emotions
Brands influence the buying decision not only because one is aware of them but because they have a particular emotional appeal and attraction.
Project steps
- Analysis of all interactions between brand and customer from getting to know the brand until buying it.
- Identifying improvement possiblities
- Creation of supplementary activities and events which enhance the emotional strength of a brand
- Coaching the brand management when implementing brand events during a start up period
Project duration
3-12 month, depending on given situation and planned additional brand events
Investment
about CHF 30-80'000.00, strongly depending on given situation and size of activities
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Creating famous brand events
A brand experience program consists of checking all the interaction a client may have with the brand: communications and advertising, sales services, consultancy and after sales services.
Besides the classical communication with the customer, below the line measures and events have to help enhance the brands popularity and reminiscence.
The entire chain of experiences
The so called "brand experience chain" consists of every single experience a customer has with the brand and what he adds to his general image of the brand. The brand label then evoques all the positive associations the consumer has in his mind.