Brand analysis: How is your brand?
To fly is enchanting. Particularly, when you know where you're heading to. An early check up about the "health" of your brand can prevent it from getting off course.
Project steps
- SWOT-analysis of the brand's situation (strenghts, weaknesses, opportunities, threats)
- Demoscopic market research about the brand awareness in the most relevant markets
- Trends of competing brands and differenciation possibilities
- Market and product development
- Detailled report on the findings and recommendations on activities to be taken
Project duration
1-4 months depending on the given situation and available documentation.
Investment
Investment may vary between about CHF 20-60'000, depending on available documentation and research, areas covered and target groups.
Please ask for a tailor made tender here!
Sometimes there is little known about the strength of a brand and wether intervention is needed. Then it may be useful to get a diagnosis etablished by an independent specialist.