Nomen est omen
A strong brand starts with its name. In face of the millions of registered brands this is a challenging task. The creation of a name for a new product or a new brand can be a project in itself. Naming projects must be based on a market and brand analysis. The brand positioning must be established as well.
Project steps
- Creation of a variety of possible brand names (syntetic names, symbolic names etc.)
- If necessary several loops of name creation
- Availability checks (Internet, brand registers)
- Phonetic and typographical suitability
- Cultural suitability
- Demoscopic research on acceptance if required
Project duration
2-6 weeks, depending on requirements
Investment
about CHF 20-40'000.00, depending on requirements, e.g. area of application.
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