Creating and establishing of brands
It is a challenge to create a new brand. The brand has to fit the product and the brand definition. It may not violate existing brand rights. It should be catchy, unique, legally protectable and hard to be copied by competitors. Finally it must be ethically correct for all markets, where the brand is to be distributed.
Project steps
- Analysis of the brand's market, if necessary based on a gallup poll
- brand definition
- brand promise (short formula of the brand definition)
- Creation of protectable brand names
- Availability
- Ethical correctness check
- Phonetical and typographic suitability
- Brand registration
- Creation of a logo
- Creation of basic design elements for stationary and communictions (advertisment, websites, brochures, interior and exterior design, exhibition pavillions etc.)
- Brand guidelines - brand booklet
- Recommendations for the internal organization of brand management
- Implementation schedule
Project duration
6 - 12 months, depending on the complexity of the processing steps and to what extent preliminary analysis work does exist. The geographic area in which the brand will be operating also plays a major role.
Investment
It very much depends on the given situation.
Just as an approximate indication an investment of about CHF 100 - 300'000.00 may accrue.
For your specific needs please ask for an offer here!
The brand positioning statement defines the unique selling proposition (USP) in contrast to the competition. It is not a technical description but an emotional one outlining the benefits to the customer.
Reduced to a brief brand promise, the main idea of the brand must be catched immediately. Often the brand promise serves as a claim in advertising as well.
ABT Management carefully develops the branding projects in close interaction with its client. All intermediate steps and proposals will be thoroughly discussed and put down in writing.