Rebranding and Repositioning: New drive for brands
Brands are like any living creature: they get old. A vital brand has to be rejuvenated periodically without loosing its intrinsic core values. A brand gets a new skin like a lizard but it remains the same brand with the same personality. Rebranding and redesigning are important instruments of brand maintenance. The art is to avoid quickly fading gags and trends and to prepare the brand's identity for a long term future.
Project steps
- SWOT-analysis of the brand's situation (strenghts, weaknesses, opportunities, threats)
- Demoscopic market research about the brand awareness in the most relevant markets
- Trends of competing brands and differenciation possibilities
- Market development
- New brand definition and brand promise, enhancement of the brand profile
- Visuals of the new brand position (redesign)
- Establishing of prototype brand messages
- Reengineering suggestions for the internal brand management
- Implementation schedule
Project duration
3-9 months, as to the specific requirements and quality of existing analysis material
Investment
Rebranding projects may require an investment within a range of CHF 70-120'000.00
Please ask for a customized tender here!
Brands provide orientation
„Brands are lighthouses in the endless sea of products and services“ (Karsten Kilian)
